American-based provider of home movie and video game rental services, originally through video rental shops (both owned and franchised), later adding DVD-by-mail, streaming, video on demand, and cinema theater. Over 60,000 employees and 9,000+ stores.
Media owners offered bundled portfolios with 2 Hits, 5 Average and 20 Below Average releases. In order to maximize profits and understand buying patterns, detailed analytics had to be done. The organization had to identify the viewing habits of consumers by each zip code – to predict the demand, segment the viewers demographically and identify aggregation for each portfolio by analyzing the large volume of data. This data was generated at an enormous pace from various stores and making sense of the data was the only way to gain a competitive edge.
HOW INFOVISION HELPED
InfoVision’s team of 20+ Data Experts developed the Data Warehousing and Analytics Solution for their retail operations to prepare, explore, transform & select the data, build reports to analyze trends, patterns and formulate insights to optimize their operations, transform their business, innovate and ensure compliance. The technology used was Hyperion for multidimensional data storage and SAS/SPSS for advanced analytics. Marketing automation was driven using OLAP.
InfoVision’s Big Data Expertise has helped our client determine the Strike Price for each portfolio, with volume commitments.